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Research papers

Beyond demographics

The South African market research industry has been strongly influenced by its segregationist past, and Qualitative research is no exception. Political and geographical isolation of the country, and of the research industry, has resulted in little...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope
Author: Christiane von Ulmenstein
December 1, 1995
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Citation

von Ulmenstein, C. (1995a, December 01). Beyond demographics. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/beyond-demographics


Research papers

From black & white to colour

The release of ANC leader Nelson Mandela and unbanning of the ANC in 1990 the eradication of all apartheid legislation from the statute books in 1993 and the first democratic multiracial general election in April this year have introduced dramatic...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Christiane von Ulmenstein
September 1, 1994
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Citation

von Ulmenstein, C. (1994a, September 01). From black & white to colour. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-black-white-to-colour